![]() I felt like the icon needed a bit more “oomph,” so I decided to rotate it slightly. I then decided to stretch the icon out a bit horizontally, so it wouldn’t feel so smushed. To do this, I selected the icon and changed the stroke from 2pt to 6pt. To me, I wanted something bulkier to fit the heavy text I had selected. Once I was satisfied with my text, I went back to the logo. On Windows, it’s the same, but with the “Ctrl” key. On a Mac, you can do this by clicking in-between each letter, holding down the “Alt” key and using your left and right arrow keys to adjust it. Doing so helps your logo read better and have equalized spacing throughout. Once I was satisfied, I decided to play around with the kerning (or space) in-between letters. Just like in any word-processing program, I select a font and size. Once my new document is created, I paste the icon I had copied and then resize it so it’s larger.įrom there, I create a text field and type in my business name. Then I created a new Illustrator document.Īny standard size Illustrator document will do here I usually go with the Letter size under the “Print” category and rotate it horizontally. Once I opened that up in Illustrator, I was presented with 25 icons that I could choose from.īecause I’m starting to add video to my services, I decided to select a film icon. ait file (which stands for Adobe Illustrator Template). I downloaded the file, which was saved as an. Here’s a little trick too - not happy with just one icon? Feel free to download multiple Illustrator templates that you can then combine to come up with something truly unique! Creating Your Mark I decided to go with a package that provided several different line icons that I could use as a part of my logo, instead of selecting a premium template that would’ve given me a complete logo. In this example, I searched for “camera logo” and found eight results - two of which were available to me at no extra charge as a part of my monthly subscription. A lot of these might not seem to apply to you, so think of other keywords you can use, like “camera,” “photography,” or “video.” It’s super easy, and you can then filter by App, and select “Illustrator.” As of this writing, a search for “logo” in the Illustrator category gives you a whopping 255 results. Simply head over to Adobe Stock, choose “Templates” from the main search dropdown and start searching. Selecting a TemplateĪdobe Stock offers several logo templates to get you started. You’ll also want to create an all-black version and an all-white version, especially if you do any print advertising or video production. For instance, you might have a primary full-color logo with dark grey text, but also a full-color logo with light text for a watermark. You may want to create a couple different versions of your logo. It’s also a good idea to keep in mind how your logo will look on different backgrounds. Adobe Illustrator is best for this, allowing you to easily create vector graphics and save them out as native AI or EPS files. This means that it can be resized to an infinite scale if necessary, and be pixel-perfect. One of the most important things to keep in mind is that you want your logo to be a vector graphic. As videographers, photographers–as business owners we must have image marks that our local market recognizes. When you look at the most reputable companies out there today, their logos and trademarks are extremely recognizable. So, if you don’t intend to trademark your logo, here is an inexpensive, practical way to make your own.)Īll small business owners have the need for a visual brand image. His price here in Atlanta was in the $800.00 to $1000.00 range. I asked what trade marking a logo would cost from an intellectual property attorney I know. For more visit: That said, most small businesses do not trademark thier logo due to the expense. ![]() Adobe Stock’s contributing artists retain all copyrights to their images. ![]() This is because the creator of the template owns the copyright already. There is one issue with using Adobe Stock or most any stock for that matter to make your business’s logo, it cannot be trademarked or copyrighted. ( Editor’s note: it’s easy to use a template available on Adobe Stock to create a logo for your business as Bryan Esler shows in this article.
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